Is Small Business Web Design Different to Larger Companies?
Article by Derek Rogers
If you’re ready to develop your own website and online presence, of course you are thinking about getting your own specific needs met. After all, there is an infinite array of options for a website, and you want to end up with an online presence that’s a great representation of your company, what you do and indeed your entire brand. Knowing this, is web design different for small businesses and larger companies?
The answer is a resounding yes, web design is different for small businesses and larger companies. Companies of different sizes are going to have very different needs when it comes to their web design.
A small business may have a website with only a handful of pages, providing basic information and encouraging visitors to call for more information. A large business may have hundreds of pages on their website, and they may have a design that allows for secure online transactions. Of course these are just two potential end results, but the point is that the size and type of company that you run has a major bearing on how your online presence should end up appearing.
You also have to remember that your online presence isn’t that different from any other aspect of your total advertising and marketing plan. Would a small business take on the same media campaign as a large company? Would they advertise in the same ways, promote themselves as being similar or spend the same amount of money to reach a goal? The answer to all of these questions is no, and so it holds that with web design, small companies and larger companies have very different needs and desires, and will go about satisfying them in different ways.
Knowing all of this, when you’re ready to get on board with a web design agency, you want to find a company to work with that has experience working with companies that are like yours. That means companies of the same size and companies that fall into similar industries. Web designers with experience dealing with similar companies will be more familiar with your needs already, and will be more likely to produce an excellent end product.
The web design that you end up choosing will in many ways reflect your business and your status. After all, your website isn’t a standalone project, it’s a piece of your brand, and with the ever-growing importance of the Internet, it’s a large piece of your brand. Therefore you need to be consistent with your approach between offline and online representation and you need to find a web design that meshes with your image.
Without a doubt, there are major differences between small business web design and large company web design. It’s much more than the number of pages you have on your site, it’s the types of online services you provide, the style or image you project with your online presence and more. Find a web designer that works with companies of the same size as yours and you will be more likely to achieve success.
About the Author
Derek Rogers is a freelance writer who represents a number of UK businesses. For the very best in professional Web Design he recommends Winchester-based Studio Republic.